James Whitfield
James is the Corporate Events and Professional Planner Editor at RSVP'd, writing about the business of running a planning firm, corporate event logistics, and the operational layer most couple-facing coverage skips. He spent fifteen years in event production, the last five of them running his own shop with a team of three, before moving to editorial. He covers pricing models, margins, contract structures, and the vendor-side relationships planners live or die by. He lives in Austin.
Based in Austin, TX
4 pieces by James Whitfield
Planner Case Study: Running 22 Weddings a Year Solo
A composite case study of a solo planner running 22 weddings a year at $180K revenue. Hours saved, tool stack, client retention, and the tradeoffs.
Aisle Planner vs RSVP'd: The Planner's Comparison
A fair, specific comparison of Aisle Planner and RSVP'd Planner for wedding professionals. Pricing, features, white-label story, and who each is for.
The Professional Wedding Planner's Business Playbook
The operational playbook for running a wedding planning business: pricing models, quoting, client load, tools, insurance, and when to hire help.
HoneyBook for Wedding Planners: Pros, Cons, and Alternatives
A working planner's honest take on HoneyBook: what it does well, where it falls short, and when you should look at Aisle Planner or RSVP'd instead.